There are many website development companies out there. Some offer premium custom services, some offer template based websites and some offer DIY websites. All of which cost YOU money. The cost to develop a website can range from a couple of hundred dollars to several thousand dollars.Traditional logic might lead you to believe that the more you spend on your website, the more likely you are to show up in search engines. However, this couldn’t be further from the truth. A “pretty” website or an “expensive” website does not determine your search engine rankings.
Here’s a very common misconception we run into on a weekly basis – We’ve seen so many customers come into our office complaining that there website just isn’t showing up on Google. They feel that the investment they made in the development of their website should get their website ranking #1 on Google. Again, this just couldn’t be further from the truth, let me give you an analogy;
Let’s say you choose to open a shoe store. You find a location, you build your inventory, you paint, modify, construct, create signage and eventually open your doors to the public. You have put quite a bit of money into your shoe store and now it’s time to open for business. A month’s gone by and still very few people are coming through your doors. Why is this? Why if you’ve just put thousands of dollars into creating a beautiful store front with beautiful signage and all of the hottest shoes in town, why is no one coming to your store?
Chances are, you forgot to spend time and money in “promoting your store”. Sure, you’ll catch the people that stumble by your store, maybe get a few referrals, but how do you make sure your store is visible to the masses? You must promote! Yes, you’ve already spent a ton of money in opening your store, but you still MUST set aside a budget for promoting your store.
It’s exactly the same with your website. Again, no matter how pretty your website is, no matter how much money you’ve spent on it, if you don’t invest in promoting and optimizing your website, you’re not going to be seen.
Not sure what steps to take in promoting your website? If you are not careful, you could jump into unnecessary means of promoting your website. I had a client walk in that had signed up for a $1000 p/month campaign through a company claiming to be Google. First off, Google will never solicit your business, they are doing just fine, they don’t need to solicit sales. This client signed up with this “SEO Company” that claimed they could get him tons of traffic. Well, anyone that spends $1000 a month can get traffic to their website, but is their website optimized for this traffic? Were they targeting the right demographic? The right geographic location? Were there any changes made to the website to be sure people knew what to do when they got to the website? Was there any “onsite optimization” done to the website so eventually the site would begin ranking in the FREE searches? The sad answer to all is NO. This SEO Company had no intention of really helping this person’s website, they were purely in it for the money.
Before heading down the path of promoting your website, stop by our office or give us a call. We will be glad to analyze your website and your market. We’ll develop the best marketing plan for your website.
Contact us for more information
The Business Card Shoppe
426 Salinas St
Salinas, CA 93901
831-759-2273
