The Business Card Shoppe
SEO Campaign Log-in
Serving the Salinas / Monterey County Area
Office Hours: 8:00am - 5:00pm (PST)
 
 

831-759-2273

Should I run an SEO and PPC campaign?

Many website owners run Pay Per Click campaigns for their websites indefinitely. While this is something we continue to do on our own for our business, we also go to great lengths to be sure our website is also optimized for the same keywords we are paying for in our Pay Per Click campaign. Why are we doing both? Marketshare! I want our website to be listed on that first page of Google as many times as possible. Currently, if you are in the Salinas/Monterey area and you Google “Website Design in Salinas”, you should see at least 3 results for The Business Card Shoppe and yet another for our satellite website, “TBCSWebDesign.com”.

Basically, the answer to “Should I run an SEO and PPC Campaign?” is simply – Yes! But, not without a solid SEO program…

78% of all website visits originate from an online search. This is why getting found in search engines is the #1 factor in increasing online traffic, leads and sales. Amazingly, only 14% of small businesses have a search engine optimization plan (SEO)!

In Pay Per Click marketing you may get the sale but only after paying for the click, and if you stop paying then the results will suddenly vanish.

However, in SEO results won’t vanish, even if you stop paying!

• 83% of users prefer natural results over the sponsored.

• By investing a few months in SEO you can see drastic changes in your website’s growth internally and externally.

With our online reporting software we can show you improvements on your keyword ranking, link popularity and organic traffic within a particular time frame.

Are you aware of your online competitors? Are you satisfied with your current website’s progress compared to your competitors? Our reporting software allows  you to run reports to compare how your website stacks up to your competitors and shows you exactly what you need to do to move ahead of your competition.

Taking the lead is possible through proper SEO optimization.

Contact us for more information or fill out our FREE SEO Analysis Report form.

 

$100 in FREE Google Clicks

You’ve probably received the $100 in Free Google Pay Par Clicks (PPC), but weren’t sure what to do with it. Because we are a Google authorized agent for PPC marketing, they have sent us several $100 coupons to offer our clients.

You’re more than welcome to stop in and pick one up to use for yourself, or you can discuss having us set-up a PPC campaign for you. We offer a simple set-up of PPC marketing campaigns and we offer ongoing PPC campaign monitoring.

CAUTION: Many SEO companies will gladly run a Pay Per Click (PPC) campaign for you indefinitely. However, the idea is not to run a PPC campaign forever. Ideally, you should fully optimize your website to eventually show in the organic (free) searches rather than the PPC searches. We always offer free onsite optimization suggestions in conjunction with your PPC campaigns.

Want to know how you stack up to your competition? Fill out our Free SEO Report form. Compare your website to your competitor’s websites…click here

Should you be using Google Adwords?

Should you be using Google Adwords to promote your website?

I personally run a consistent Google Adwords (sometimes referred to as PPC or Pay per click) campaign for The Business Card Shoppe. The website has been up for 5 years and we have a great showing on Google’s organic searches. So why would I want to use Google’s Adwords? The short answer is, Marketshare. When someone Google’s “website design in Salinas”, I want to see my website listed as many times as possible. Last check, I had one in the PPC section and 3 in the organic section. For me, 3 just wasn’t enough.

I strongly suggest using Google Adwords if your website is brand new. Why? Because most likely you have no page rank for any keywords. No one will know your website exists for at least 6-8 weeks. And that’s if your website is well optimized. Use Google Adwords to offset this downtime. When someone clicks on your PPC ad, they don’t know if you’ve been in business for 5 minutes or 5 years. This levels the playing field for you against those businesses that have been around for quite a while.

If you’re worried about not having a budget for a Google Adwords campaign, start thinking about cutting the budget for many of the struggling “offline” marketing methods you are using. Phone book, radio & tv are just some of the dying advertising mediums. People are using search engines in place of phone books. They are using iPods in place of radio and they are using their DVR’s to fast forward through commercials. These “outbound” methods of marketing are becoming less and less efficient every single day. So why not advertise where people are looking for you. Google PPC is one of the most effective forms of advertising on the planet right now. How much more targeted can your advertising be than to appear when someone is searching for your product or service?

It’s simple to setup a PPC campaign on your own – You can start by going to http://adwords.google.com and signing up. If after signing up, the setup seems overwhelming and you aren’t quite sure what to do, we can help. We can help you setup your Google PC campaign and show you what to watch for. We even offer $100 in free pay per clicks to help offset your setup cost. Visit our Google Pay Per Click Packages page.

Phil
Owner
The Business Card Shoppe
sales@thebusinesscardshoppe.com

Local Business Marketing

Many times we’ve handed our clients their postcards, business cards or even their website only to be asked, “Now what?”.
We can help you to develop a marketing strategy that fits your business and your budget. There is no “one size fits all” plan to choose from. We carefully analyze your product and your services to develop the best marketing strategy for your business.

We’ve served the Salinas, Monterey Bay area since 2007, we understand the local market and have a solid grasp on what works well in our area.

Various local marketing methods we offer:
• Google Pay Per Click Marketing
• Postcard Marketing
• Saturation Mail Marketing
• Social Media Marketing
• Local Deals Coupon Advertising. [read more]

About

The Business Card Shoppe has been serving the Salinas, Monterey area since 2007. We offer graphic and web design services and have recently added seo and small business marketing services.

Our Motto is simple -
"Our Mission...Your Success!"

Testimonials

"I can't say enough about Phil and the boys over at TBCS. My brother and I recently opened XL Grindhouse. When we were searching for someone to design our logo and website, it was important for us to find someone that could balance their skill and expertise and keep our ideas in mind. The staff at TBCS did just that! - XL Grindhouse...[read more]

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Location

The Business Card Shoppe
426 Salinas St
Salinas, CA 93901
831-759-2273
866-928-6467

We proudly serve the Salinas, Monterey Bay area.

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